Etaily joins forces with piMerce to spearhead data-driven commerce in South East Asia
piMerce is a leader in integrated digital shelf measurement, marketplace intelligence, and shelf management solutions. The platform unifies multiple data sets and provides prescriptive analytics for the digital shelf. piMerce works with several leading brands and retailers around the world to partner and enable e-commerce growth.
The partnership integrates piMerce’s unified AI-driven intelligence with Etaily’s expertise in commerce enablement, such as planning, creativity, and execution, aiming to redefine digital shelf analytics excellence. By leveraging piMerce’s engine, etaily can help clients translate learned insights into strategies for how their brands can consistently appear at the top of the search results – all while improving content and product availability, determining optimal price points, and uncovering opportunities through competitor benchmarking
Etaily’s retail network and eCommerce experts will now be bolstered by piMerce’s platform, enabling a consolidated view of sales, marketing, and supply chain data. This strategic partnership will help brands enhance product presentation and performance while improving customer engagement and conversion rates.
Key benefits for clients include
Retail Media Optimization
Ad viewership, engagement, and conversion rates pinpoint retail media opportunities, enabling keyword refinement and selection aligned to a shopper’s journey. Combined with Etaily’s Commerce Intelligence platform, brands benefit from precise targeting capabilities, efficient budget allocation, and streamlined content strategies that resonate across different retail channels.
Content and Creative Strategy
Etaily enhances alignment with retail ecosystems, ensuring that content adaptation and strategy are precise and meet the highest quality standards in a fragmented online marketplace. By analyzing piMerce’s search visibility, customer feedback, and ad performance, Etaily fine-tunes a brand’s creative strategy for enhanced engagement and satisfaction.
Content and Creative Strategy
Etaily enhances alignment with retail ecosystems, ensuring that content adaptation and strategy are precise and meet the highest quality standards in a fragmented online marketplace. By analyzing piMerce’s search visibility, customer feedback, and ad performance, Etaily fine-tunes a brand’s creative strategy for enhanced engagement and satisfaction.
As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations - piMerce adds a meaningful element to our goal of unlocking massive analytics capabilities where we put the success of our brand partners at the center of all our effort.Alexander Friedhoff, Founder & CEO of Etaily
piMerce’s technology helps brands cut through data siloes and connect disparate data sets in a way that makes AI create prescriptive analysis and recommendations. It was a natural partnership for us given their strong credentials in this space and our focus on building a holistic and unified digital commerce analysis and management platform. Our partnership will create a force multiplier effect for brands at a scale not seen before in the regionRajiv Babu, Co-Founder & CEO of piMerce